You’re the Boss

By Robbie Pangilinan

In the Salon of the Stars, family-owned Salon de Manila (SDM), what is most
important is not the innovations in hair styles, nor the reinvention of hair
trends which SDM is well-known for. Who is more important is not the
internationally-trained staff and creative team, nor the Stylist of the Stars
Pin Antonio whose name has become synonymous to the salon itself. The most
important person here is you—its clients.


“Whether they be celebrities or long-time clients, we believe that the best
endorsement comes from a satisfied customer,” internationally renowned SDM
Creative Director Pin Antonio shares.

The Mistress of Style always makes sure that everything she does in her
profession meets her exquisite standard and takes SDM to the cuttingedge of the
craft to satisfy its long list of loyal clientele from celebrities, media
personalities, even political leaders.


“I don’t want people going out of my salon looking the same way when they came
in. I want them to look different, not strange or weird, but different in a good
way. I want them to look beautiful and that’s when they’ll feel beautiful from
the inside, too,” Pin enthuses.

On its 25th year of bringing only excellent and personal service, SDM is the top
choice of celebrities when it comes to style innovations. And this year, SDM
takes innovation to a higher level as it reinvents itself with its theme
Manila’s Cutting Edge. Being the country’s salon leader in style trends, SDM
constantly tries to differentiate itself by creating its own identity.

“Through the campaign, we are communicating our position as style innovators
while also emphasizing our leadership in the salon industry; that we are the
beauty and style brand of choice of the trailblazers,” Pin explains.


Salon de Manila prides itself with the intensive and extensive training,
competence, taste, and artistry of its stylists. Pin and the rest of the
creative team keep attending various trainings in technique here and abroad, as
SDM wants to assure its clients only cutting-edge style and experience. After
all, SDM has served and maintained good, healthy relationships with itssatisfied
clients in its quarter of a century in the salon industry.

“At SDM, we define style as not the mere look of the times, but the reflection
of an attitude,” Pin says. “We are not just trendsetters. We are style
innovators. That’s what makes us different,” she adds.

In SDM, you, the client, are the boss. SDM exists for you—to make you stylish,
trendy, and beautiful. And to give you a cutting-edge salon experience that has
become its trademark for 25 years. #