By Robbie Pangilinan
Who says toys are only for playing? This time, you can wear it, too.
The well-known men’s magazine Toyz is no longer just a reading material. It has expanded into several ventures—cafe, bar-restaurants, casting agency, toys, and even its own airline. The Toyz Apparel is now capturing the attention of the public, with its globally competitive quality and designs at very affordable prices.
Toyz President and CEO Mel Macasaquit introduced the Toyz apparel a few months ago at Robinson’s Galleria. In November, he opened another outlet at Metro East Mall and in the coming year, more stores will carry the Toyz apparel.
As with the Toyz Magazine and Toyz Café, the apparel designs are inspired by racing, gadgets and expensive toys. The initial designs might be a bit loud, but all are done with taste. The yuppies and 20-year-old and up target market will definitely have a blast wearing Toyz shirts, jackets, pants, underwear and shoes priced at 200 pesos and up.
“As promised, our apparel is classy yet affordable,” Macasaquit says.
The Toyz Apparel serves as a walking advertisement for the Melmac Group of Companies. Every person who wears Toyz clothes contributes in increasing public awareness that a great Filipino brand exists, comparable to imported brands but at prices that the average Pinoy can easily afford.
“It feels good to see people wearing it. I secretly smile each time I bump into someone wearing a Toyz shirt or jacket,” Macasaquit reveals.
Asked how Toyz is doing amidst other brands, Macasaquit confidently declares, “I don’t think there's a competitor with the concept I started. But we aim to be very competitive in terms of quality.”
Toyz Apparel assures its valued clients that “We got you covered.”
Macasaquit expects 2011 to be a big year as he focuses on the expansion of Toyz. The Toyz Eau De Toilette will be launched and its unique scent is believed to be appreciated by the market. The Toyz eXpress will be opened in February at The Fort.
It is the small version of Toyz Bar inspired by the kiosk bars in Europe and Hong Kong. Toyz eXpress will serve delicious appetizers and a full bar menu. Toyz eXpress will sprout like mushrooms in the country’s beaches, gasoline stations, and malls.
Toyz Magazine, the premier men’s guide to everything with features on cars, gadgets, girls, fashion, events, entertainment, sports, and the aviation industry, will still be active in 2011. Toyz TV will continue to showcase the good life in its full-packed late night TV show.
A licensed airline pilot, Macasaquit is up to the challenges that the New Year might bring.
“I feel it’s about time to put up Toyz Bar in Boracay and other key cities in the Philippines. I’m not saying I can easily make it happen. This is a very challenging idea, but the only thing I got in mind right now is to expand and create more jobs for people,” Mel shares.
“First and only” are the three words that best describe Toyz. Toyz is committed to becoming a lifestyle, a network and a community. With its magazine, café, TV, heli, airline, events, casting agency, apparel, and soon, eau de toilette, Toyz continues to take its clients on an exciting ride in 2011 and beyond. #
