Calayan Surgicentre does not need any popularity campaign or public relations strategies, as its founders and owners Doctors Manny and Pie Calayan are already the trusted beauty doctors to the stars and because it has by now established itself as one of the most reputable cosmetic centers in the country.
Yet, in an effort to further improve its relationship to the media and connection to the public, Dr. Manny yesterday disclosed that he has added a new publicist to his PR team.
Robbie Pangilinan, a PR practitioner for more than a decade who has handled high-profile clients like Salon de Manila, former Senator Nikki Coseteng, Mang Inasal, and PBA cager Alex Crisano among others, is Calayan Surgicentre’s new publicist.
Pangilinan, the President of the Pinoy Sports Centennial Council (PSCC) and the founder of sportsmanila.net, handles the company’s print communication and marketing. Grace Andaya takes care of the cosmetic center’s celebrity endorsers while Vangie Kua handles the TV side.
Dr. Manny said that he personally handpicked Pangilinan and organized the new set-up to utilize the strengths of his publicists in order to improve Calayan’s public relations.
Pangilinan is also the Secretary-General of the Sports Communicators Organization of the Philippines (SCOOP) and He is a sports and lifestyle writer for the Philippine Star, Manila Bulletin, Manila Standard, Manila Times, Malaya, PoliceFiles and XFiles.
Meanwhile, Calayan Surgicentre has recently ventured in an ISO-certified manufacturing plant that creates world-class but affordable beauty products. The new beauty product line was launched at the SMX Convention Center and will soon be out in the market nationwide and worldwide. #
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